EMMA: Segment – Unengaged Subscribers
Log into Emma
Choose your Account
Go to the Audience tab
Go to Segments under the Audience tab
Click Create a Segment
Name: Unengaged – (Insert the time frame/date range you wish to track)
Segment Type: Have not Opened
Second Field: Any Mailing
Third Field: In the Last
Fourth Field: Select Number (however long you wish to track)
Fifth Field: Select “Days” or “Weeks” (whatever you wish to track)