EMMA: Segment – Empty Birthday/Anniversary
You can now create segments within Emma that can help you see how many email subscribers have provided birthdays and/or anniversaries. You can also see who has not provided them yet and still need to. Please follow the instructions below to create these segments.
SEGMENT NAME: Birthday – Provided
Segment Type: Birthday
Condition: Is not empty
SEGMENT NAME: Birthday – Empty
Segment Type: Birthday
Condition: Is empty
SEGMENT NAME: Anniversary – Provided
Segment Type: Anniversary
Condition: Is not empty
SEGMENT NAME: Anniversary – Empty
Segment Type: Anniversary
Condition: Is empty